PPC stands for pay-per-click, a version of an online advertising strategy where advertisers pay the price each time, one of their ads being click by the online user or visitor. Mostly, it’s a way of buying visits to your site, rather than obtain those visits from organic search.
Search engine marketing is among the most common kinds of PPC. It enables advertisers to bid for ad placement in a search engine sponsored links when a person searches on a keyword that’s related to their company. For Example, if we bid on the keyword “Web design in Nepal,” our advertisement might appear at the exact top place on the Google results page when someone types a search queries on google search engine.