By: Soni Shakya

To set up a small businesses  is a challenging job; it needs a tremendous amount of effort and work. Among them, one cannot ignore having a website in the initial phase. Today smart generation vividly depends upon the internet. You will rarely find people without free tabs or laptops and the internet.

40% of people search on the web for product prices and services. They search for information and plan according to it then analyze, evaluate and decide for further action. They update the information through search engines like google, yahoo or bling and gather it without wasting time. So the business owner cannot ignore the fact which will, directly and indirectly, affect the business goals even though the business is small.

For instance, why would the customer take driving to 3 different furniture stores if they can price out their options in minutes from their home computer why would they take time to call 4 different stores when they can do from google search from their cell phone?

If you are going to do one thing to help your business is more successful, your top priorities should be making websites; it is an undeniable fact. A website with an attractive design and helpful content can take your business to the next level.

Here are 10 reasons why small businesses need websites.


To create value on Personal Branding

A business owner should work on the brand even before launching the business. The brand gives your business its identity and makes it easier for customers and clients to understand what it is all about.

Websites include logo, design and online identity. Logo generates small businesses to have branding used for product endorsement sales and services. A logo acts as an image which conscious and subconscious influences the perception of a company to the people. It improves constant control for self-brand and information. It shows you are serious about business. Small businesses can go through the process of personal branding with authenticity through the website. Excessive benefits can be achieved through its visibilities which allow the mass to access to one’s inner self and idea products and services created and affect the real world.

To build credibility and validity

The modern consumer expects to have a website. The consumer will be disappointed if they don’t have the web presence of business for information. A good website shows the customer that you are safe and trustworthy. It provides the validation that you are not a fraud. They will be secure and take a brand seriously.

It gives your business identity and proof that you exist.

Today website is the first place they go to check your products and services. It generates the first impression to the customer and having a good website instantly boosts your credibility as a legitimate business.




It is Cost Effective and time-saving

Making a list on the yellow page and advertising on communication media like a newspaper is cost consumptions. This traditional method is time-consuming while people are in the digital world they ignore the telephone calls of advertisement. They want to save their time and value. Instead of phone calls, they want to experience physically by watching videos reading reviews. They don’t want to pull out the bulky printed copy of the yellow page to find your business; it is gone and won’t return.

The Website is cost-effective with multiple design and functions. It is a one-time investment with long term value. Every advertising medium has increased the price over the past decade, but Website development and hosting have decreased significantly. It annually saves the money than any other traditional method, and you can always upgrade your site as your budget allow.

Many low priced online services make it easier than ever.  No restriction hours showcase the information and facilities without limitations and boundaries. In the end, it annually saves money and time than any other traditional method.






Easy ways to access new customers and potential customers

A business website gives you an automatic online presence. A consumer can easily reach the business through the search engine. It will show up in local search results for store location, an hour of operations, contact information email address, product details and price, and services.

The website helps to reach people online24*7. Some customer has a busy schedule, or some like to shop in the middle of night websites are accessible at any time.

The information about regular customers can be kept easily through the database. The chance of loss of data is minimum, and the email address of the potential customer can be updated and use to provide information on products and services in the future through email marketing and subscriptions.

Your website also plays a vital role in email marketing. Your website is the perfect place to guide your email subscribers to when you want them to learn more about products or even offer, discount and stock clearance.

The feedback and reviews content will help the business to create the stability and necessary action in the future. It helps to improve the products services results. Both positive and negative comments can be utilized in the growth of the business.


Help in marketing strategy and Web presence analytics

The success of a business depends upon the marketing strategy success of your marketing strategy depend upon professional design websites. The website is a source of valuable information and data that can help to guide your marketing strategy. You can track records through a website

  • How many visits your site each day month and year?
  • How much time they spend on each page?
  • How they know about the website they search by typing it or through another website?
  • What was the search engine mostly used to visit your website?
  • Where is the customer location?
  • How frequently visitors return to your website?

This valuable information can be collected and interpreted to improve and achieve a goal.  That can help to guide your marketing strategy to increase traffic to the physical store location and take a business to the next level.

When consumer use the search engines to research products services and brand the search engine delivers a list of web pages relevant to this topics if you want more traffic to your business, you need a website to drive the traffic back to you

A website should be SEO friendly.  The SEO is all about how the site ranks and how to maintain web traffic. These features help your website to help advance your online marketing strategy and overall brand.


Display your products and services

You can easily make your product and services know on your website. The homepage is the first page of your website, and it is one of the essential pages you can showcase your product with additional information. You can add and edit products or services with just a few easy clicks and upload the videos of the company. Those videos and audios will describe or illustrate your products. Simple navigation and attractive design can hold the visitor to take further action. The content provides valid information which helps the target audience to make a purchasing decision.


It helps to know the Psychology of customer

The purchasing behavior of customers is personal and complicated, but it plays a vital role in any business success. A website can influence the audience. The design, color fonts image and content should be appealing. Professional pictures and videos should be uploaded quickly and mobile friendly.

The customer is smarter than ever; they are not ready to buy, but they want to gather information by researching and knowing your brand through a website. The online review influences their buying decision.

It is essential to understand what motivates both parties to ensure successful customer service interaction. The best way to find out what customers think is with customer service surveys which can be used to improve the business.

Eventually, if you do well and offer enough value to your customers, you will end up with a genuine long lasting relationship with a high customer lifetime value.

Competing with competitors

Your Competitors are already using a website. If all your competitors have websites and your business, don’t want then what going to happen you indeed lose those customers.  To compete with retaining the current customer, you need an attractive website also to have a new customer.

Even if your competitors don’t have a website, it will best to take advantage of controlling that market place. You can generate the audience by providing relevant information on the site. It can create a monopoly and game through your competitors.


Opportunity with big companies

Making your products or services available across time zones can make it possible for anyone in the world to find your business. It helps to grow your business and revenue exponentially overseas. The companies that have the same value and the same service might be searching for other companies to collaborate and expansion. They can easily access you and set up a business meeting for future endeavors. They can directly contact you for your products and services through the website contact information. Globalizing your business can be possible with multiple opportunities through the website.


Social media platform vs. a website

Business owner assumes that having a social media profile is enough. Posting on Facebook, Twitter has excellent advantages. Maximum customer viewing and then some useful review that is great.

However, Social media platforms are changing. If a customer is on Instagram today, they might be on a snap chat other days what on trend is not for tomorrow. They owe it and have control over the rule. However, in the term of your content website can be managed. It is like property what you have is you have even trend change. Site is the hub of your own having a remote in your hand.

No matter what platform customer prefers, they can always find your website in the same place, available everyone.



Small businesses need a professional website before setting up the business. If you don’t have a website for your business, you will miss many opportunities. You don’t need any technical skill and extensive coding; there are many secure website building platforms and professional web designers.

Your website should be an attractive design with compelling content.  The audience could upload it easily in any device.

Once you invest it you have forever, and it continues to work permanently with value and excessive benefits.

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