By: Fyreweb

If you own a local business, online advertising is one of the leading ways to boost your business and gain momentum over any competition in your space. In this report, we’ll reveal simple, yet incredibly effective ways to grow your business using video marketing ads strategies on the largest marketing platform today, Facebook.

Facebook is the largest social media platform who also owns Instagram. They have a growing online user base of over 2.38 billion monthly active users , PEOPLE!, scrolling through content which is mostly video. In fact, an average person spends more than 50 minutes per day on Facebook. And, out of that time, 35% to 45% is watching video advertisements. Let’s look at how you can find people right in your own neck of the woods who you know is your ‘demographic’ or the right type of person who would use your product, service, or establishment.

Let’s Break Down Facebook Advertising to Increase Sales

Facebook video ads is growing with small business owners around the world. More and more verticals in business are also being created as more people are creating new products and services which is increasing very specific audience based reach. That’s great news for you to find exactly who you want to target and spend your marketing dollars wisely without guessing or waste.

Let’s cut the chase and dive into 7 strategies how you can generate high converting rate on the Facebook video ads campaign.

Create a Video

Improve Your Facebook Video Ads for Local Business -Creating a Video

First you need your own video. Fortunately today, it’s not expensive to create your own branded video that explains your product and service! Even just a few years ago, it would take thousands of dollars to produce such a video that is polished and ready with great Call To Actions. Today, entrepreneurs are using their smart devices and iPhones to create their business video. The main thing to remember here is to give more thought to content than the production value. Meaning, if you resonate well with your potential customer, or put out a problem with your service, you’ll increase your sales even with a very simple Facebook video ads.

Add Call to Action

Facebook Ads - Grab Your Audience Attentions

Facebook has become the biggest platform for people to share ideas, stories, and videos. It has also become a distraction tool for people who are trying to get away from stress and work. Now you must be wondering how can you gain these audience’s attention and use that as a traffic source for your business.

Grabbing the attention of the viewer, this is important because again, this is where they’re being distracted. Now, what can you do in the first 3 seconds to call out attention to your ideal customer? So try to come up with an excellent headliner for the first three seconds to say in the video. Ask a question that is a pain point. What can you solve? Example, let’s say you have computer fixing business. Ask, “Computer Sad and Slow? We Cheer Them Up Fast!” Start with a simple solution and how to solve it. The more concise the better. You literally have 2 seconds to get someone’s attention to engage, press play and watch and buy. And also, It would help if you made your Facebook video ads stand out with warm color or button or eye-catching header.

 

Set Your Budget

Facebook Ads budget for the campaign

All right, so now that you’ve got your video concept ready, it’s time to upload it to Facebook and create a video ad with it. In Facebook Business Manager, choose the video views objective and carry on setting up the targeting, placement, and budget for the campaign. If you’re working with a tight budget, use the mobile news feed only placement. If you’ve got a little more cash to spend you can use “traffic” or other objectives and see which one works best. Sometimes a Facebook video ads performs better where it is least expected to work.

Filter Your Audiences Based on Habit

Filter Your Audience based on Behaviour

Now that your video is up and running, it’s time to create two new audiences that we’re going to use later for re-targeting.

  • Audience#1  -is going to be our three other audiences. This is going to be made up of people who’ve watched at least three seconds of the video.
  • Audience #2 – is going to be our 50% viewers, and this is going to make up of people who’ve watched at least 50% of the video. You can create these audiences by creating a custom audience based on video engagement, then choose the video and the timeline.
  • Audience #3 – In this case, we’re going to wanna go with the three other audiences and that 50% audience. Now it’s time to move on to the Super Secret Sauce, step Five.

Re-marketing Your Audiences

Re-marketing to Your Audience

This is where the strategy starts to differentiate itself from the traditional video ad campaign. So pay close attention here. It’s in this step we’re going to do something that may sound a little strange on the surface, but what we want to do is  re-target those three-second video viewer audience that we just created with the same video. That means we show it to them once, if they watch at least three seconds, well we show it to them again. Sounds strange right? Well, what we’re seeing is on the second go-around people actually consume more of the video, and our cost per view drops significantly. This means cheaper views, more views, and most importantly, longer views, which leads us to the fifth and final step.

Now that we have everything up and running, it’s time to create that final ad to send to people who watch at least 50% of the video. This ad can be either an image ad or another video ad. I’d recommend trying both and seeing which one outperforms the other. The point here, however, is that this ad can be a little bit more direct because people are already familiar with you and your business. So please don’t be shy and make sure to make that offer and make it really clear and what they need to do to take action. This final step, step five, is where most video ad campaigns typically start. Blasting out their message to completely cold traffic and then wondering why nobody is engaging and nobody is taking action.

Add Caption to your Video

Add Caption to your video
Yes, “Caption” it will improve your ROI with non English speaker as well help to grab other audiences. It is a good way to use alternative language to reach your potential client. If you are doing a Facebook video ads in your native language as well as want to impact language speaker . Try Adding Caption is a must. Facebook video ads is served to all language speaker.

Relevant Video for Relevant Customer

Your Video need to add Value to your customer
In your video , consider telling people a story or more about the product instead of describing unnecessary information in the video. Remember that Your Users will only play the video if they are connect to your video or products. So when you create a video make sure you have targeted customer in your mind. Having a niche is important. Know your audience base with proper research.

In Conclusion

By using the strategy, we just talked about Facebook video ads, it allows you to ramp up the touch points, build a lot more brand awareness and essentially establish a lot more of that like and trust factor that’s going to be required to make a conversion or sale. This is especially true because people, in general, have a cognitive bias to associate a frequency with trust, so the more you can show up in front of your ideal target market, the better. All right, so there you have it, an advanced video ad marketing strategy that we’re using in almost every single one of our local client’s businesses with amazing results.

Now that we have everything up and running, it’s time to create that final ad to send to people who watch at least 50% of the video. This ad can be either an image ad or another video ad. I’d recommend trying both and seeing which one outperforms the other. The point here, however, is that this ad can be a little bit more direct because people are already familiar with you and your business. So please don’t be shy and make sure to make that offer and make it really clear and what they need to do to take action.This final step, step five, is where most video ad campaigns typically start. Blasting out their message to completely cold traffic and then wondering why nobody is engaging and nobody is taking action. However, by using the strategy, we just talked about it allows you to ramp up the touchpoints, build a lot more brand awareness and essentially establish a lot more of that no like and trust factor that’s going to be required to make a conversion or sale. This is especially true because people, in general, have a cognitive bias to associate a frequency with trust, so the more you can show up in front of your ideal target market, the better. All right, so there you have it, an advanced video ad marketing strategy that we’re using in almost every single one of our local client’s businesses with amazing results.

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